Last Friday, Pantone announced it’s Color of the Year for 2013 is PANTONE 17-5641 Emerald.
“Green is the most abundant hue in nature – the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”
As a designer, last year’s color choice PANTONE 17-1463 Tangerine Tango did not influence my graphic or web design work. While it’s a perfectly delightful color, it felt very retro and just didn’t fit into any of my designs. Will this year’s color influence my designs? Maybe. I’ve always loved green and I’m currently working on several projects with green.
Read more about this year’s color choice at panatone.com.
By the way, apparently Pantone also picks “Color of the day” but I’m not following these picks.