Cupid and Psyche by Mari Eckstein Gower of Redmond, Washington. Inspired by a work of the same name by Apulieus and suggested by Ashli Baker of Bucknell University.
Just One Look: an exhibition of contemporary book arts exploring the theme of Women and Vision
University of Washington is currently showing an exhibition of 32 new art books. Created by local and national artists, this exhibition was part of “Visions: Feminism and Classics VII,” a conference sponsored by the Women’s Classical Caucus, a part of the Society for Classical Studies.
A wide range of mediums were used to create these gorgeous books — including illustration, photography, paper and fiber artwork. In most cases, the artists used text that was suggested by UW faculty from UW Humanities areas.
This exhibition is beautiful and inspiring on many levels — artistically and socially. If you aspire to create books or love seeing beautiful work, visit this exhibition soon before it closes on July 29th.
The exhibit was co-curated by UW alumna Lauren Dudley with Sandra Kroupa, UW Libraries’ well-known book arts and rare book curator.
Just One Look
Now through July 29, 2016
University of Washington Libraries’ Special Collections department, in Allen Library
Learn more about Just One Look.
Having a clear idea of who your target audience is helps you to create artwork that will resonate with them and be more effective. However, what if the targeted audience changes right before the artwork is due to be printed?
This happened while I was working on a design project at the Seattle Art Museum. Diwali Ball was a fundraising event created to raise money for the upcoming Gardens and Cosmos exhibit. Diwali, the “festival of lights”, is celebrated in many Indian communities and was the perfect theme. For this event, the museum was planning on having a DJ playing Bollywood music to accompany dancing, henna tattoos, drinks and Indian food. The original target audience for this event was young adults, 21 and over.
To create artwork for this event, I was inspired by henna tattoos and the bright colors that are traditionally used in Indian artwork. Since the DJ music was going to be a large part of this event, I decided to design artwork that combined all of these elements to create a fun poster, postcard and other marketing materials.
The clients loved it.
However, a few days before these pieces were supposed to go to press there was a big change in focus. Since young adults typically did not contribute much money to previous fundraising campaigns, it was decided that the campaign should feature a more traditional design that might appeal more to an older audience.
A few weeks ago I visited an exhibition, Agitation and Propaganda Soviet Political Posters 1918-1929 at the Frye Art Museum. While there, I happened to hear one of their museum docent talk about a particular poster in the exhibition, Have You Volunteered? by the Russian artist Dmitry Moor. The poster she was discussing looked very similar to a poster most of us know… the I Want You for U.S. Army poster by the American artist, James Montgomery Flagg. The docent mentioned the similarity as well as the fact that Flagg was inspired by an earlier poster, Lord Kitchener Wants You by the English artist, Alfred Leete.
All of these posters have a great deal in common. Each of these posters were created using a national hero to inspire people to volunteer to serve their country in a time of war.