Y: new logo design and branding campaign

Posted by on Jan 27, 2011 in Graphic Design | No Comments

red version of the new YMCA logoOn January 3, 2011, the YMCA of Greater Seattle introduced its new logo campaign. After 43 years, the YMCA is replacing it’s traditional black and red color logo with a much more colorful and playful logo (actually five color variations). The new logo was designed by Siegel+Gale after more than two years of analysis and research. This logo was introduced by YMCA of USA earlier this year and branches nationwide will have five years to adapt to the new brand.

Like many organizations, the YMCA’s focus has changed over its 150 years. While most people feel they ‘know’ the YMCA, they tend to think of it as only a gym or a place that offers programs and camps for kids. Many people may not know that the Y offers educational and leadership programs for youths and teens, as well as programs for seniors, cancer survivors and diabetes prevention. This rebrand will give greater exposure to these programs and highlight the Y’s main areas of focus:

  • Youth Development: Nurturing the potential of every child and teen
  • Healthy Living: Improving the nation’s health and well-being
  • Social Responsibility: Giving back and providing support to our neighbors

This week I will be finishing my contract graphic design position at the YMCA of Greater Seattle. During the last four months, my primary duty was to help introduce the logo campaign by clarifying brand requirements and developing marketing materials for use in the 12 YMCA branches in the Seattle area. These marketing materials included print and online advertising, posters, brochures, landing pages, email and web banners promoting the YMCA. I’m looking forward to seeing the new brand come alive.


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